Tag Archives: CQU

DGTL12002: WORKING WITH SOCIAL MEDIA

Week 6:

Personal comment about the advantages and risks involved in social graph technologies

The foaf-a-matic web site you visited in exercise 6.3a suggests that you can post the foaf.rdf code generated onto your website somewhere where it is publically accessible. It says that if you do, then programs that utilise the foaf RDF may readily access it. Agreements you sign with Facebook and other sites mean that they can use this kind of data anyway.

What are the implications for you and your privacy, with respect your own personal data and the integration of it by Social Graph technology in Facebook and other sites?

As a post to your blog, labeled ‘Week 6 Social Graph’, discuss these issues. Using readings from this week and other items you may have researched for yourself about ‘Social Graphs’, Discuss the pros and cons of this kind of personal data interlinking.

Minimum 125 words – Maximum 500 words



Featured image

Source: Learning Solutions Magazine

When Mark Zuckerberg (Co-founder, Chairman and CEO of Facebook) first coined the phrase “Social graphing” in 2007, he effectively described the model of success for his now global company.

“Services such as Facebook facilitate the exchange of information, news, photographs, literary works, music, art, software, opinions or even money among users. In this environment, the social graph or for a particular user consists of the set of nodes and ties connected, directly or indirectly, to that actor” (Holmes 2015).

While the idea of the social graph may be successful in the interests of Facebook and other social media sites from a business sense it has come under scrutiny by everyday users and industry experts. Brad Fitzpatrick, creator of LiveJournal, criticises the idea as there is no definitive model to which others can adhere, rather, there are many of varying standards (Holmes 2015).

As unfortunate as that may be for industry leaders and entrepreneurs, the real danger in the social graph is at a grass roots level. By agreeing to certain terms and conditions the basic user often unintentionally agrees to not only providing sites and applications with their personal information but the contact details of their online family, friends and acquaintances. For this reason I tend to not agree with such activity taking place and as a rule of thumb do not accept requests for personal information in this way.



References

Holmes, A 2015, Week 06 – Semantic web, course notes, DGTL12002 Working with social media, CQUniversity e-courses, https://moodle.cqu.edu.au/.

Social graph, n.d, digital image, viewed 7 September 2015, http://www.learningsolutionsmag.com/articles/783/appfusion-deploying-the-social-graph.


DGTL12002: WORKING WITH SOCIAL MEDIA

Week 5:

Create a simple embedded Google Maps interface for a web page.

It is now possible to make use of simple functionality of Google Maps without programming or knowledge of the use of Google Maps APIs. It is simple to embed and to customise some features of the map such as the markers and the information displayed in association with the markers.

To undertake this exercise you may need to have some very basic HTML understanding and have access to a domain from where you can edit and serve a web page. Some blog services will enable you to implement a Google Maps service. If this is so where you have established your blog then try to complete the exercise there.

Following is a link to a regular html page that uses the iframe HTML tag that Google Maps provided to call on and display a map of the location of CQU Mackay.

http://staff.cqu.edu.au/holmesa/MapWeb/map.html Google Maps also links to an image located within the MapWeb directory of the holmesa staff website (when you click on the map’s pin icon).
This used to be harder than it now is. You used to have to join Google and apply for a key. Now its so simple anyone should be able to do it. Now you only need the key when using the JavaScript Maps API v2 and the Maps API for Flash. Now you can connect Google maps to web sites, mobile apps and devices with ease using the Google maps API.

Instructions for how to achieve this are at https://support.google.com/maps/answer/72644?topic=10788 (accessed 28/6/13)

There are also numerous video tutorials such as: http://youtu.be/ossaVX4C8dI

For this exercise you must:

  1. Research and find out some information on what the Google Maps API is and then explain this in your blog post (referencing your sources by linking to them).
  2. Create and publish a blog post or web page showing a site of significance to you via Google Maps. If you are adventurous you could even document a trail of some sort. You are encouraged to incorporate a variety of media (e.g. at least a photo). Embed the map itself in your blog or a link to a web page with an embedded map for your week 5 blog post.


According to Google (2015)“Google Maps APIs are a collection of APIs that enable you to overlay your own data on a customized Google Map”. Basically, this innovation allows businesses and governments to show places of interest more in a higher level of detail and customisation to that of a regular map. Site users are able to plot journeys, read reviews, get traffic information and many more specific features.

In covering the above content, what follows below is a simple embedded Google Maps interface applied here to my blog webpage. Having little to no programming or Google Maps API knowledge, the modern and simple functionality of the site now allows for ease of access for inexperienced users such as myself.

Source: Google Maps

Simply by copying the embedded code of my desired destination, I was then able to paste the code into a HTML version of my draft blog. From this point I was able to alter the specifications of the code to get the optimal size requirements for my page and even incorporate a basic border. Overall this is a very useful tool for business, personal use and the government sector.



References

Google 2015, Google Maps APIs, viewed 7 September 2015, https://www.google.com/work/mapsearth/products/mapsapi.html.


DGTL12002: WORKING WITH SOCIAL MEDIA

Week 4:

Referring either to one of Aaron Koblin’s projects from exercise 4.1,  the “one frame of fame” website linked below, or another you know of that employs crowdsourcing, briefly discuss whether or not you think it is innovative in terms of social media, produsage and crowdsourcing. Refer to concepts introduced this week in the course resources. Be sure to provide a link to the site you are writing about in your blog. Also make use of an image if possible. With screen captures, make sure you note the URL where you sourced the image and, the date viewed, as part of your caption.

Social media music video project
http://oneframeoffame.com/

Minimum 125 words – Maximum 500 words



As outlined above, this blog post will discuss innovations that have taken place within the social media realm, particularly focusing on the collaborative works of Aaron Koblin. Together with Chris Milk, Koblin has devised a website known as “This Exquisite Forest”. The site operates as an online collaborative animation project, where from 2012-2014 users could use an online drawing tools to create short animation works. Following some initial ground-work, subsequent visitors could then add to the original animation, resulting in a collaborative work similar to that of a wiki (This Exquisite Forest 2015).

Featured image

Source: This Exquisite Forest

By using their combined industry experience working for Google, the pair have arranged a simple to follow and aesthetically pleasing website. This concept of an “exquisite forest” was devised working under the premise that each new project was likened to being a tree, while each piece of additional user content worked as a branch. As the site itself has grown in popularity the end result is that of many trees, with many branches.

After an artist or user has submitted their initial entry, they leave brief notes relating to their vision for the final produced work to which the collaborative users must (although loosely) adhere to. Working under this methodology, the proposed creative artifact is expanded upon through fresh eyes and perspective allowing for maximum creativity. Discussing creativity, Holmes (2015) suggests that, “Awareness of creativity is an innate human quality. And what varies amongst us all is how we make use of and apply this ability”.

While personally I believe that an artist ought to see their vision out until completion, I can see the merit in the innovation behind this particular website. A mere look at Koblin’s resume and body of collective works showcases his profound ability when it comes to pioneering techniques and innovative ideas.

For further information on Aaron Koblin and his body of work please click here.



References

Exquisite forest, n.d, digital image, viewed 7 September 2015, http://www.engadget.com/2012/07/19/the-exquisite-forest-crowdsourced-art-made-possible-by-chrome/.

Holmes, A 2015, Week 04 – Innovation and collective creativity, course notes, DGTL12002 Working with social media, CQUniversity e-courses, https://moodle.cqu.edu.au/.

This Exquisite Forest 2015, the concept, viewed 7 September 2015, http://www.exquisiteforest.com/concept.


DGTL12002: WORKING WITH SOCIAL MEDIA

Week 3:

In 2009 CumminsNitro, a Brisbane-based advertising agency, won multiple awards across the international media landscape for their groundbreaking campaign for Tourism Queensland: Best Job in the World. The campaign was unique in the way it harnessed traditional media advertising (positions vacant advertising) and linked this with various kinds of social media interactivity. Through inviting video applications the campaign utilised what Bruns calls “produsage” and others have called “crowdsourcing”. It also made sophisticated use of the viral connectivity that can result from online social networking. Then, once the social media success became newsworthy, the campaign also benefited from the traditional current affairs media attention, amplifying the overall impact and effect. This campaign formula was so successful that it has been expanded recently to include other states, each with their own tourism ‘caretaker’.

Visit the links provided and write a review analysing the types of interactivity that the campaign engaged.

Once again use screen captures and your own words to document and interpret what you see. Note that if you do copy statements from a web site these must be in quotation marks and the source URL referenced. With screen captures, make sure you note the URL where you sourced the image and, the date viewed, as part of your caption.

Minimum 125 words – Maximum 500 words



In this blog post a critical analysis of the multi-award winning crowd-sourcing campaign that was the “Best job in the world” viral slogan for Queensland tourism will be undertaken. The public relations and marketing campaign has proven so successful that it has since been adopted in other Australian states and parts of the world.

The simple yet ground-breaking idea effectively used a dated form of position vacant advertising to advertise less a job and more a product, that product being Great Barrier Reef tourism. The campaign used many forms of social media; as well as print, broadcast and online media publications to reach the public and garner support for their cause. “With more than 200,000 website hits in 24 hours”, (Hayes 2011) the campaign had immediately picked up a groundswell of support overnight internationally.

By offering a high salary for what was a job with little tasks and having no qualifications required, to the common person this really was a dream job. In the wake of the popular mainstream film “Australia” having been released and just prior to the media backlash of current U.S.A President Obama being inaugurated, the campaign was launched at an optimal time for press coverage and media attention (Holmes 2015).

The move overall was something of a gamble; however, it was one that paid massive dividends as the campaign grew and later went viral.



References

Hayes, A 2011, ‘”The Best Job in the World” & Beyond in a Brave New Marketing World’, Brand Republic, 7 September, viewed 7 September 2015, http://www.brandrepublic.com/article/1089697/the-best-job-world—beyond-brave-new-marketing-world#W1iHgk4vYVLt3ykD.99.

Holmes, A 2015, Week 03 – Interactivity, course notes, DGTL12002 Working with social media, CQUniversity e-courses, https://moodle.cqu.edu.au/.


DGTL12002: WORKING WITH SOCIAL MEDIA

Week 2:

Choose at least two out of the six of the following terms of reference to make further comments about the site you have been reviewing and the services it offers:

  • Trustworthiness of the site
  • Reputations of members
  • Ownership of content
  • Moderation of risks
  • Management of content
  • User interface and customisation.

Once again use screen captures and your own words to document and interpret what you see. Note that if you do copy statements or policies from a web site these must be in quotation marks and the source URL referenced. Greater marks will be awarded for appropriately using and referencing the textbook.

With screen captures, make sure you note the URL where you sourced the image and, the date viewed, as part of your caption.

Minimum 125 words – Maximum 500 words



Carrying on from the previous week’s exercise, this blog will provide further analysis touching on such issues as moderation of risks and management of content. Eunson (2012 p.723) suggests, in an age where “hacking” and “phishing” is becoming more common, the security of new media cannot be guaranteed regardless of the strength of security settings. With social media users displaying tendencies to publicly disclose personal information, that at times is more than they would in face to face encounters often unknowingly, the resulting unforeseen issues can be numerous and severe, such as publicising holiday and location details.

Now when prospective employees apply for jobs, employers have taken the perhaps unethical stance of investigating the prospects online footprint for negative representation. According to Eunson, (2012 p.724) as of 2009, 45 percent of employers were engaging in this activity  And while the user may take precautionary steps to manage their online presence, unflattering comments and images are often shared amongst friends and Friends Of A Friend (FOAF). Examining practices such as these, it becomes apparent how quickly out of hand files and information can be shared, culminating in a potentially worst case scenario of a situation turning “viral”.

Featured image

Source: NBC News

In November of 2009, the Control Your Info direct action group took over 286 Facebook groups (changing their names to “Control Your Info”) to highlight the fact the Facebook security protocols simply were not strong enough to protect the content of its users (Gross 2009). While this instance is only a sample and the defiant act was used merely as a demonstration, the potential threat is real and practically unmanageable by operators. One need only to monitor the profiles of high ranking Facebook staff to see they are without profile pictures, visible friends and constant intrusive status updates.

Ultimately the level of protection is set by the user, allowing them to explore the site and interact with others at their own discretion.



References

Control your info, n.d, digital image, viewed 7 September 2015, http://www.nbcnews.com/id/33838186/ns/technology_and_science-security/t/facebook-hit-control-your-info-intruder/.

Eunson, B 2012, Communicating in the 21st Century, 3rd edn, John Wiley & Son, Milton, Australia

Gross, C 2009, ‘Protesters hijack more than 200 Facebook groups’, CNN, 10 November, viewed 7 September 2015, http://edition.cnn.com/2009/TECH/11/10/facebook.groups.hacked/index.html?eref=onion.


DGTL12002: WORKING WITH SOCIAL MEDIA

Week 1:

Choose a social media site that you are a member of and say why you engage with it and what you get out of it. If you are not a member of any site, choose one to observe and answer the same question regarding the activities that you observe – or, you may choose to say why you do not normally engage with social media. You are encouraged to use your answers to exercise 1.3 to frame your response.
(Minimum 125 words – Maximum 500 words)



In the blog post that follows, a social media site is to be considered and observed for reflection. Given I don’t ordinarily engage in such services, I have decided to give an overview of the one site I am familiar with; the ever popular service known as FacebookFacebook is a global Social Networking Site (SNS) and the largest of its kind with over one billion users. “Services such as Facebook facilitate the exchange of information, news, photographs, literary works, music, art, software, opinions or even money among users” (Holmes 2015)

.Featured image

Source: Facebook

The site is open to users of all socio-economic backgrounds, races, religions and ages upwards of thirteen with a valid email address. While Facebook (2015) states, “Our mission is to give people the power to share and make the world more open and connected”, this is merely a company sugar-coating its product. Facebook is a money making device at its core; this is overwhelming evident in Forbes latest ranking of the site’s Co-founder, Chairman and CEO, Mark Zuckerberg, placing his wealth at a staggering net worth of $38.7 Billion (Forbes 2015).

For the more common folk such as myself and anyone else not a billionaire however, Facebook lives up to its claim of connecting and giving people the power to share information amongst themselves in a moderately safe environment, provided they are cautious who they interact with and use security protocols. The site has easily accessible and stringent guidelines (to which some people ignore) relating to:

  • Keeping account and personal information secure.
  • Encouraging respectful behaviour.
  • Protecting intellectual property.
  • Reporting abuse.

Speaking for myself only, I personally use the site for keeping up to date with events of interest happening in my local area and keeping in touch with people I neither have the time nor patience to by traditional means such as letter writing or a simple telephone call. While the majority of people I observe seem to prefer to use the service as a means of tallying up “likes” on “selfies” and stroking their own egos, I can’t help but feel they are missing the point.



References

Facebook 2015, Community standards, viewed 7 September 2015, https://www.facebook.com/communitystandards.

Forbes 2015, The richest people in tech, viewed 7 September 2015, http://www.forbes.com/profile/mark-zuckerberg/.

Holmes, A 2015, Week 06 – Semantic web, course notes, DGTL12002 Working with social media, CQUniversity e-courses, https://moodle.cqu.edu.au/.


WRIT12010 – Creative Writing II: Writing Beyond the Page

Chapter One…



The moment my bumbling fingers removed the delicate golden caps from their damp excrement littered, dairy field home, I had unknowingly embarked on a one-way maiden voyage to hell. The bruised blue fungus had tasted just as unappealing as it looked, but then I’ve never drank liquor for the taste either. I had been with my friend John who wanted no part in my shit picking antics, but was equally eager to drink. We returned to my dump of a shared home where others were huddled around the bong in my room passing it back and forth like a cat toying with a mouse. I quickly found my spot in the rotation, knocking back shots of rum between hits when to my surprise John had entered freshly showered. Expecting the same of myself, he was sorely disappointed to see me deep in a smoke filled haze with no recollection of agreeing to go out drinking earlier that day.

As if to end my rebuttal before it began he started, “Well the cab is on its–“.

Knowing exactly what was to come next, I interrupted letting out a tired and drawn out “fuck…” this was typical John, no messing about, only drinking and if the booze dried up maybe a girl.

Emerging from the comfort of my chair in something of a frenzy, I hurriedly throw on a shirt and I’m ready, because I know he’s just going to bitch if there were any other outcome. Soon afterwards there is the sound of a horn out front, its bottoms up and time to get down. He makes his way to the passenger side while the back has apparently been reserved for me.

As the door closes and the driver pumps the gas, only now are the effects of this terrible drug creeping in. My sober partner gives directions, and with each passing word I melt further into the seat which has quickly become my safety net. Our destination was of no consequence. Our short journey into town had only just begun, but all signs pointed to it being a cold, hard, bummer of a trip. The taxi careens around the first bend in the road at what feels like the speed of light and colours begin peeling off whatever sorry objects they were once attached to. Yet all the while inside the 131-008 mounted black and white bubble all action is still taking place in real-time and my tiny brain is struggling to comprehend how that even when stationary the blurs of colour continue to fly by. Head slightly askew nestled against the seatbelt, my eyes furiously dart from left to right scanning the scenery for an answer. Am I just a fleshy raindrop passing through a rainbow? Am I the eighth colour of the rainbow?? Is someone talking to me??? I’m sure someone is talking to me. Someone is talking to me! My head shifts to see my friend no longer in the car, the smack of reality has temporarily ceased my blurred vision and there is a knock at the window by my side that only furthers my panic. It was John; oblivious to the fact he is standing in what was the violet spectrum moments earlier, he is frantically gesturing me out of the vehicle towards indigo like a traveler in the desert that had just seen an oasis.

“It’s a mirage man,” I stammered.

“I know; there’s no line, it’s great,” he quickly responded.

It was at this point I realised how alone I was. There would be three hundred plus people inside this venue happily grounded on earth, and then there was me on another planet, worlds apart.

My eyes still adjusting to the world as I see it now, I almost blink each word out, “I can’t go in there dude!”

His face looked both puzzled and disappointed but his mouth said it all, “What the fuck man? You can’t be that fucked! We’ve only been gone twenty minutes and I just paid for the cab, you have to come in for at least one”.

Unable to get into the specifics of the cab ride I simply explained, “Shit got real weird in the car, just don’t leave me alright?”

He laughed it off, unaware of the true nature of my plight, and with all the composure I could muster in my drug addled mind traversed the stairs to meet the muscle junkie at the door. Now I wasn’t a praying man, but I had hoped to be denied entry over some trivial bullshit like my shoes weren’t fancy enough. Alas, this was a raggedy part of town and my movements were unlike that of a drunk so I was ushered in. Much to my disappointment, the joint was packed to the rafters and it was a rowdy crowd. I’m two paces in and met with stimulation overload, John says something I can’t make out over the music and as I turn to acknowledge his words the crowd has already enveloped him. He belongs to them now I thought, he has successfully assimilated into their pack mentality and I am doomed. I knew the layout of the venue well; it was basically a large room with a bar at its center which could be accessed from all sides. I assure myself he’ll be tending to his thirst and I regrettably proceed to doing a lap with the intent of scouting my lost companion out. I’m now six paces into the crowd, all is well, seven, my spirits are lifting and I raise my head with them, eight. The horror!

Featured image

These things needed to be locked in cages away from the public. They had the appearance of humans, but with mouths that would extend right the way round their heads, with nothing keeping their skulls from sliding off as they fueled themselves. Each had four eyes positioned symmetrically allowing for 360 degree vision, as if they were humans cut into quadrants. Animals unlike any creatures I’d ever seen before; savage beasts with eyes always on me, and there was no room to escape. An unsettling fear spreads through my body; don’t become a victim, ignore this terrible drug at all costs, escape with your life if you can! This anxious state now causing my senses to heighten, my ears could bleed from their shrill screams and boisterous laughter. Fixing my eyes to the floor I complete the circuit posthaste, unwilling, unable to meet the gaze of the all-seeing four eyed monstrosities surrounding me. The man I once knew as John is now an after-thought, he has either sided with them or fallen prey to their wicked schemes. Furiously trying to remain calm I hit the street and while they are no longer visible, still I feel their eyes piercing my skin, feeding off the ever mounting fear, seeing through my facade. I take some solace sitting on a boulder in a garden, yet constantly looking over my shoulder for them to reemerge. Scrambling for my phone, manic phone calls are made pleading anyone to rescue me from the savages before they realise their cages aren’t bolted shut. Eventually, two figures pull up in a car claiming to be my housemates. I’m cautious to get in, were they who they said they were? Had the barbarians evolved to speaking my language? Throwing caution to the wind I climb into the vehicle as it seemed the lesser of two evils. Arriving home, I immediately enter my room to be met by a group still stuck in their tribalistic smoke ritual.

I cry, “Out, out, everyone get out!” while tearing the shirt from my back.

Puzzled, they scatter out, I’m not about to take any chances here. Locking the door and removing the remainder of my clothes, I enter the ensuite. Like some kind of drugged and deranged rape victim I attempt to scrub away the shame and confusion. The water washing over me does nothing to subdue the drugs hold on me and the fear begins to surface again, they’re here, they’re in my room.

“Get the fuck out!” I scream, racing out of the shower and leaving it running.

My hairy naked body retains the shower’s water, dripping everywhere as I frantically check behind curtains and clothes in the wardrobe for traces of the vile swine. No such luck, they are a crafty bunch, don’t let them get the better of you! Returning to the bathroom, I sit on the cold tiles, cowering in the corner, forcibly controlling my breathing to the sound of the running water and a mantra of, “It’s all in your head”.


An ethical dilemma?

Module 10: As a public relations practitioner you are part of your company’s team bidding for a large upcoming PR campaign when you discover you are very good friends with one of the members on the bid-assessment panel. Knowing this person so well, you can make a very good guess about what they will be looking for in the campaign bids. Is using this knowledge an ethical practice? Explain what your own standards of ethics would be in this situation.

Featured image

Source: Pop & Hype

In the given scenario of acting as a public relations practitioner within a company seeking to successfully win a public relations campaign bid reviewed by a bid-assessment panel; would it be ethical practice to use knowledge established from a prior personal relationship with a member of the panel? Quite simply it’s up to the individual, but is really not a factor.

In consulting the Public Relations Institute of Australia (PRIA) code of ethics, (available for viewing here) there is really only one clause that remotely pertains to the mock scenario and it stands as follows:

7. Members shall inform their employers or clients if circumstances arise in which their judgment or the disinterested character of their services may be questioned by reason of personal relationships or business or financial interests.

Abiding by this clause the practitioner may wish to make this relationship known to all parties involved. However, the PRIA code of ethics is in essence simply a code of personal practice ethics rather than a professional and legally binding code. Kerslake (2015) notes that there are two significant pitfalls in regard to the code, these being (a.) breaches of the code are not dealt with via any legal means, and (b.) the Code of Ethics are only applicable to members of the PRIA.

Featured image

Source: Deep Green Permaculture

Failing to see the practical advantages of joining the PRIA as a public relations practitioner, I would opt to not become a member of the organisation. Without the constraints of the PRIA in this scenario and the pressures of professional life, I would then use this personal information to the best of my abilities in successfully winning the campaign bid.



References

Ethics, n.d. digital image, viewed 6 May 2015, http://popandhype.com/2015/02/16/ethics-in-business-and-the-media/.

Kerslake, T 2015, Module 10: Public relations issues – ethics, course notes, COMM11110 Introduction to Public relations, CQUniversity e-courses, https://moodle.cqu.edu.au/.

Public Relations Institute of Australia 2009, Code of Ethics, viewed 6 May 2015, http://www.pria.com.au/documents/item/6317.

Right and wrong, n.d. digital image, viewed 6 May 2015, http://deepgreenpermaculture.com/permaculture/permaculture-ethics/.


Some struggle while others prosper

Module 9: Find an example of a public relations ‘crisis’ within the last two months. What was done to cope with the crisis? In your opinion, has the action helped or hindered the organisation’s reputation? (Consider public agencies as well as private companies).

Featured image

Source: Special Broadcasting Service

Wilcox et al. (2013 p.168) describes an action that crisis management experts in public relations know as “stealing thunder”. This term is used when an organisation is able to realise conflict at an early stage and reduce the amount of damage the organisation is to deal with and in a best case scenario, use to their advantage.

At 8.30pm on the 6th of May this year, the Special Broadcasting Service or SBS, aired it’s first episode of a highly anticipated three part documentary series. The aptly titled “Struggle Street” however was already a popular talking point around dinner tables, lunch rooms and offices nationwide due to the mainstream media attention it was receiving for all the wrong reasons. Participants in the program and the wider community of Mount Druitt were outraged at the way in which they were portrayed in the televised promo.

Blacktown community mayor Stephen Bali especially took considerable offence, so much so that he ordered a dozen garbage truck drivers to create a blockade of SBS headquarters as can be seen below.

Featured image

Source: The Guardian

According to Galvin (2015):

Nearly 1.5 million people have seen the controversial first episode, which is a record since the current OzTAM ratings system started in 2001 and doubtless due in large part to publicity from a protest staged by Blacktown Council.

This sudden increased publicity may have been perceived as detrimental to the SBS, but by acting quickly and accordingly, the spotlight was able to be used as free advertising from rival networks. Addressing some of the groups demands, but not overreacting and pulling the plug completely saw that the storm was weathered well. An example of the heated discussion sparked by the show, courtesy of the Australian Broadcasting Company’s program Q&A is available for view here. Inevitably after airing the negative hype surrounding the documentary series proved to be unwarranted and merely provided new levels of success.



References

Galvin, N 2015, ‘Struggle Street: SBS ponders how to follow ratings smash’, Sydney Morning Herald, 15 May, viewed 16 May 2015, http://www.smh.com.au/entertainment/tv-and-radio/struggle-street-sbs-ponders-how-to-follow-ratings-smash-20150515-gh2g03.html.

Garbage trucks, n.d. digital image, viewed 6 May 2015, http://www.theguardian.com/media/2015/may/06/george-newhouse-looks-at-defamation-suit-for-struggle-street-residents.

McMahon, N 2015, ‘Q&A recap: Struggle Street sparks heated debate and smart question from school student’, Sydney Morning Herald, 12 May, viewed 16 May 2015, http://www.smh.com.au/entertainment/tv-and-radio/qa-recap-struggle-street-sparks-heated-debate-and-smart-question-from-school-student-20150512-ggzc16.html.

Struggle Street, n.d. digital image, viewed 6 May 2015, http://www.sbs.com.au/mediacentre/.

Wilcox, D, Cameron, G, Reber, B & Shin, J 2013, Think public relations, Pearson Education, New Jersey.


Rhetorically speaking

Module 8: What is the difference between persuasion and coercion? Where would you draw the line at using questionable tactics in order to achieve your public relations objective/goal? Give an example of what you consider to be an ethical use of persuasion in PR.

Featured image

Source: Positive Rhetoric

Long before modern public relations, there was ancient Greek rhetoric. The Greeks were the first to recognise and truly embrace the potent force that was persuasion, as Radakovic (2010) argues:

The power of suasion was perceived as critical to the welfare… of all citizens living within democracy, due to its power to induce free exchange of opinions and counterarguments within the political arena, which would guarantee arrival at a political consensus on the basis of persuasion and free choice, rather than through coercion and the civil strife.

While this statement focuses on a political agenda, rhetoric extends far beyond these parameters. These principles applied by the likes of thinkers such as Aristotle were ground breaking. Ultimately, if you are able to persuade another to your point of view while retaining the element of free choice, you avoid the possible malice and backlash that may have come through forcing that point of view. In summary, persuasion is tactfully getting your point across without harm and retaining freewill. Whereas coercion is by definition a form of persuasion where force may be used in the form of intimidation (Collins 2015). Where the line is drawn between the use of these tactics is decidedly dependant on differing scenarios, but the communities best interests should always remain a priority.

Featured image

Source: Boxed Water

The attached image displaying the campaign for the product “Boxed Water”, is in my opinion an ethical use of persuasion in public relations that many companies and practitioners would be wise to learn from. The “ReTree” idea is simple; by purchasing their product and using social media to promote it, the company in turn plants trees to promote sustainability. It is also noteworthy that according to Wilcox et al. (2013 p.153) “70% of brand websites are trusted by online consumers”.



References

Boxed Water, n.d. digital image, viewed 5 May 2015, https://twitter.com/boxedwater.

Collins 2015, Definition of “coercion”, viewed 5 May 2015, http://www.collinsdictionary.com/dictionary/english/coercion.

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